Agentic AI is the future of online sales for manufacturers
Icecat offers advanced AI-driven services that empower brands, retailers, and distributors to optimize their product content and enhance digital commerce experiences. Leveraging cutting-edge natural language processing (NLP) and machine learning (ML) technologies.
Icecat’s services vary from genAI, AI search, AI agents to MCP (Model Context Protocol) services to enable agentic AI. This ensures that businesses can scale their content globally while maintaining accuracy, consistency, and cultural relevance.
One of the core strengths of Icecat’s AI services lies in content standardization. By analyzing vast datasets, the AI automatically classifies products, extracts key attributes, and aligns them with industry standards. This reduces manual work, eliminates errors, and accelerates time-to-market for new assortments. Additionally, Icecat AI can generate compelling product descriptions and marketing texts tailored to different audiences, improving conversion rates and customer engagement.
Icecat also integrates AI-driven analytics, helping partners gain insights into product performance, content quality, and consumer behavior. These insights support data-driven decision-making and more effective digital shelf management.
By combining decades of expertise in product content with state-of-the-art AI, Icecat enables companies to future-proof their e-commerce strategies. The result is richer, smarter product content that drives visibility, trust, and sales in today’s competitive online marketplace.
Hur det fungerar
As part of Open Icecat participation, Icecat takes care of an MCP (Model Context Protocol) server, that speaks the language of AI Agents. The MCP server respects your brand's content syndication policies as has been set in general, from public to restrictive.
Further, depending on your brand's commercial challenges, Icecat can help with creating AI Agents for a variety of activities: AI-assisted search, an AI shopping assistant helping with selecting the right product, or AI agents that are part of a more complex e-commerce workflow.
Agentic syndication The Icecat MCP server, is supporting the AI agents of channel partners with Open Icecat product data, just in time for their AI context. To answer any question regarding a brand's products with correct and authoritative content.
Branded look and feel An AI Agent can be fully customized to the look and feel of a brand, to seemlessly bland in in a brand's product stories or sites.
Avancerade rapporter Hatch håller reda på alla clicktroughs och även konverteringsprestanda genom att genomföra en spårning på återförsäljares webbplats så tillverkarna kan få detaljerade rapporter om resultatet.
Plug and play genomförande When it comes to implementation, Hatch is flexible. Manufacturers can choose to implement a "ready to use widget" displaying the resellers or they can receive raw data via XML enabling manufacturers to implement Hatch anyway they like.
Prestandaoptimering Till skillnad från andra affiliate-nätverk, är deltagandet för återförsäljare kostnadsfritt. Hatch hela syfte är att uppnå de bästa resultaten för tillverkaren när du skickar leads till kanaler. Trafiken prioriteras av lagerställning, partnerstatus och konverteringsprestanda.
Tillgångskontroll Hatch ger tillverkarna en administrativ inloggning och inloggningar för enskilda landschefer så att information är begränsad, medan de inblandade personerna i din organisation har tillgång till relevant information.
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