Agentic AI is the future of online sales for manufacturers
Icecat offers advanced AI-driven services that empower brands, retailers, and distributors to optimize their product content and enhance digital commerce experiences. Leveraging cutting-edge natural language processing (NLP) and machine learning (ML) technologies.
Icecat’s services vary from genAI, AI search, AI agents to MCP (Model Context Protocol) services to enable agentic AI. This ensures that businesses can scale their content globally while maintaining accuracy, consistency, and cultural relevance.
One of the core strengths of Icecat’s AI services lies in content standardization. By analyzing vast datasets, the AI automatically classifies products, extracts key attributes, and aligns them with industry standards. This reduces manual work, eliminates errors, and accelerates time-to-market for new assortments. Additionally, Icecat AI can generate compelling product descriptions and marketing texts tailored to different audiences, improving conversion rates and customer engagement.
Icecat also integrates AI-driven analytics, helping partners gain insights into product performance, content quality, and consumer behavior. These insights support data-driven decision-making and more effective digital shelf management.
By combining decades of expertise in product content with state-of-the-art AI, Icecat enables companies to future-proof their e-commerce strategies. The result is richer, smarter product content that drives visibility, trust, and sales in today’s competitive online marketplace.
Como funciona
As part of Open Icecat participation, Icecat takes care of an MCP (Model Context Protocol) server, that speaks the language of AI Agents. The MCP server respects your brand's content syndication policies as has been set in general, from public to restrictive.
Further, depending on your brand's commercial challenges, Icecat can help with creating AI Agents for a variety of activities: AI-assisted search, an AI shopping assistant helping with selecting the right product, or AI agents that are part of a more complex e-commerce workflow.
Agentic syndication The Icecat MCP server, is supporting the AI agents of channel partners with Open Icecat product data, just in time for their AI context. To answer any question regarding a brand's products with correct and authoritative content.
Branded look and feel An AI Agent can be fully customized to the look and feel of a brand, to seemlessly bland in in a brand's product stories or sites.
Relatórios avançados A Hatch monitoriza os cliques e até mesmo o desempenho de conversão através da implementação de um pixel rastreador no website dos revendedores para que os fabricantes possam receber relatórios de desempenho detalhados.
Implementação Plug and Play Quando se trata de implementação, a Hatch é flexível. Os fabricantes podem escolher implementar um "widget pronto a utilizar" que apresenta os revendedores ou podem receber dados não processados através de XML, permitindo aos fabricantes implementar a Hatch da forma como preferirem.
Otimização de desempenho Diferente de outras redes afiliadas, a participação de revendedores é gratuita. A Hatch dedica-se por completo a atingir os melhores resultados para os fabricantes quando envia leads para o canal. O tráfego é priorizado pela posição no stock, estado do parceiro e desempenho de conversão.
Controlo de acesso A Hatch fornece aos fabricantes dados de acesso administrativo e dados de acesso individuais para os gestores de país, para que essa informação seja restrita enquanto as pessoas envolvidas na sua organização tiverem acesso a informações relevantes.
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