Agentic AI
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Agentic AI is the future of online sales for manufacturers

Icecat offers advanced AI-driven services that empower brands, retailers, and distributors to optimize their product content and enhance digital commerce experiences. Leveraging cutting-edge natural language processing (NLP) and machine learning (ML) technologies.

Icecat’s services vary from genAI, AI search, AI agents to MCP (Model Context Protocol) services to enable agentic AI. This ensures that businesses can scale their content globally while maintaining accuracy, consistency, and cultural relevance.

One of the core strengths of Icecat’s AI services lies in content standardization. By analyzing vast datasets, the AI automatically classifies products, extracts key attributes, and aligns them with industry standards. This reduces manual work, eliminates errors, and accelerates time-to-market for new assortments. Additionally, Icecat AI can generate compelling product descriptions and marketing texts tailored to different audiences, improving conversion rates and customer engagement.

Icecat also integrates AI-driven analytics, helping partners gain insights into product performance, content quality, and consumer behavior. These insights support data-driven decision-making and more effective digital shelf management.

By combining decades of expertise in product content with state-of-the-art AI, Icecat enables companies to future-proof their e-commerce strategies. The result is richer, smarter product content that drives visibility, trust, and sales in today’s competitive online marketplace.

Kako funkcionira

As part of Open Icecat participation, Icecat takes care of an MCP (Model Context Protocol) server, that speaks the language of AI Agents. The MCP server respects your brand's content syndication policies as has been set in general, from public to restrictive.

Further, depending on your brand's commercial challenges, Icecat can help with creating AI Agents for a variety of activities: AI-assisted search, an AI shopping assistant helping with selecting the right product, or AI agents that are part of a more complex e-commerce workflow.
  • Agentic syndication
    The Icecat MCP server, is supporting the AI agents of channel partners with Open Icecat product data, just in time for their AI context. To answer any question regarding a brand's products with correct and authoritative content.
  • Branded look and feel
    An AI Agent can be fully customized to the look and feel of a brand, to seemlessly bland in in a brand's product stories or sites.
  • Napredno izvješćivanje
    Hatch prati učinak clicktrougha i učinkovitost ugrađivanjem mehanizma na stranicama preprodavača kako bi proizvođači mogli primati detaljne izvještaje o učinkovitosti.
  • Plug and play implementacija
    Kada je riječ o implementaciji, Hatch je fleksibilan. Proizvođači mogu odabrati implementaciju "widgeta spremnog za upotrebu" koji prikazuje prodavače ili mogu primati neobrađene podatke u XML formatu koji proizvođačima omogućuju implementaciju Hatcha prema njihovom izvoru.
  • Optimizacija učinkovitosti
    Za razliku od drugih mreža, sudjelovanje trgovaca na malo je besplatno. Hatch je u potpunosti posvećen postizanju najboljih rezultata za proizvođače prilikom slanja leadova partnerima. Promet je određen prema položaju zaliha, statusu partnera i prometu.
  • Kontrola pristupa
    Hatch proizvođačima omogućuje administrativnu prijavu i prijave za individualne regionalne menadžere kako bi informacije bile ograničene, dok osobe uključene u Vašu organizaciju imaju pristup relevantnim informacijama.
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